Business Plans - Marketing Plans - Launch Strategies

Your business is your passion, and you know where you want it to go. But there are always hurdles along the way. Our job is helping you identify and overcome them - so you keep moving forward.

A solid strategic plan lets you understand your market better, work smarter, and set and achieve realistic goals. It also provides strategies, tactics and benchmarks to help you navigate your business day-to-day, and prioritize valuable time and resources.

If you're seeking outside investment, a formal business plan is a must.

Public Relations and Communications Strategies

A targeted public relations program can pay big dividends - without a big budget. It can increase brand awareness and drive new prospects to your doorstep. Most importantly, it gives you the credibility of a neutral third party (the media) praising your products and services, and telling your story.

We can help you:

		Develop and implement a PR program that helps achieve your overall business goals - this includes identifying the right targets and the right stories and messages to deliver to those targets.
		Learn to build relationships with editors, writers and producers that deliver the kind of coverage you want.
		Write the key tools for your PR campaign - press releases and media kits, articles, speeches, newsletters and blogs.
		Establish yourself (or your key employees) as a thought leader and expert in your field - to whom the media turn for information, and quote in key stories.
		Ensure that your PR efforts complement and strengthen all your other marketing and communications efforts.

Refining Targets & Marketing Messages

Your product or service meets a specific consumer or business demand. But your ultimate success depends on reaching the right prospects with the right message - a message that grabs their attention, and clearly and compellingly communicates how your products and services benefit them and solve their key problems.

We can help you:

		Find your unique and compelling story.
		Identify the core prospects who need to hear your message, and the most cost-effective venues and methods for reaching them.
		Hone the marketing messages you will deliver to your targets.
		Develop a strategy for powerfully and effectively reaching your targets with your messages.
		Create the right materials to tell your story.

Creation of Sales, Marketing & PR Materials

You need materials that deliver your message clearly, concisely and compellingly. We pride ourselves on finding and telling compelling stories about our clients.

We also specialize in making technical information compelling for a professional audience and understandable to the layperson.

We provide writing and design services for:

Brochures & collateral Web Content Newsletters Proposals Presentations Press Releases Media Kits Advertising Package Copy

Articles for publication Speeches Op-Ed Pieces Direct Marketing Annual Reports Books Case Studies White Papers

Identifying and Finding the Resources You Need

Successfully launching and growing a business requires the right mix of resources - both physical resources and human resources. We'll help you identify the resources and people you'll need. Then we'll help you assess the resources and people already at your disposal, and the ways to use them most effectively. If you need additional resources to achieve your goals, we can help you find them.